Google is moving Local Services Ads (LSAs) into the Google Ads interface, replacing the standalone LSA dashboard with a new Performance Max for pay-per-lead goals campaign designed specifically for ...

AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance. AI is no longer an experimental layer in search. It’s actively ...

Spam in the local search space appears to have moved into another area that Google is unable to police actively. Many great articles have exposed the seedy underbelly of Local Services Ads spam and ...

Google announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max ...

Google added a lot more detail to a Google help document on using broad search for Local Services Ads. Google added a section on the setting, how to disable broad search, how to view leads from broad ...